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Meet the 2020 On-site Team

Meet some of the people who help keep our wheels turning (literally and figuratively).

Our Leadership Team


Alexis McLaughlin


Alexis has spent over 20 years developing and transforming brands to achieve breakthrough results, consumer intimacy and competitive advantage.  Prior to 2020 On-site, Alexis helped to transform the vision care market by doubling the Target Optical business while delivering industry leading NPS, customer retention and employee engagement.  She is a passionate brand builder who honed her marketing chops on much-loved brands like Total cereal, Progresso soup. Betty Crocker and Cheerios.  Alexis intimately understand specialty retail, consumer experience and brand love and hopes to transform the vision care experience to be personalized, fun and easy.  

Outside of work, Alexis enjoys spending time with her husband and son, including travel to their favorite destinations – Italy, Lake Champlain Islands and BVI.  Ironically, Alexis didn’t have her first eye exam until she was 36!


Sonali Bloom

Senior Director of Operations & Client Experience

Sonali is an entrepreneur who is passionate about innovation in healthcare and aspires to build products that improve people's lives. Her background in product strategy, operations, and marketing roles spans industries from healthcare to consumer products to fashion. Sonali holds a B.S. in Physics from Yale University and an MBA with Distinction from Harvard Business School. 

Sonali’s vision is nowhere near 20/20 - she comes from a long line of glasses-wearers.  At age 12, her first pair was more geek, less chic.

"Every day, I am inspired to be part of a company that is tackling the last mile of healthcare. We empower our patients to take great care of their eyes by bringing the modern ‘house call’ to life.” 


Nick Kalogeropoulos

Vice President of Sales

As Vice President of Sales at 2020 On-site, Nick is tasked with creating a world-class sales and service organization poised for national expansion.  Nick has held leadership positions directing sales and service at Wayfair, 1-800-Mattress, and Cambridge Information Systems, in each case building successful teams from scratch and scaling to meet rapidly growing demand. His ability to hire and train dedicated and energetic staff, and build a work environment with a balance of work and fun has been key to each company's remarkable performance.  

Nick enjoys home renovation projects and traveling the world with his wife and four teenagers. He also enjoys singing loudly off-key. 


Kaitlynn Pelio

Senior HR & Talent Manager

Kaitlynn joined 2020 On-site in 2015 to take on responsibility for all efforts around people and engagement. One of 2020 On-site’s very first hires, Kaitlynn built out all HR processes and programs, including hiring, benefits, and implementation of the company’s core values. Kaitlynn is a graduate of Syracuse University (go Orange!) and loves being part of the small, tight-knit team at 2020 On-site. 

Passionate about all things health and wellness, Kaitlynn enjoys cooking, CrossFit, and is also a certified yoga instructor. She can often be found binge-listening to podcasts and drinks cold brew year round.


Ivan Quiroz, LDO

Director of Service Delivery

Ivan has over 13 years of leadership experience leveraging strengths and creating a positive culture around goals through servant leadership and a virtuous teaching cycle.  He has built teams that achieved top level results and delivered world class experiences in retail electronics, home improvement, telecommunications, soft lines, and most recently in optics. Ivan found his true passion in the optical world and became a Licensed Dispensing Optician.  As a National Deployment Leader for LensCrafters he launched the first ever state-of-the-art digital exam equipment and technology.   At 2020 On-site, Ivan leads the team that delivers excellence in execution as they bring eye care and eyewear to our hundreds of client locations. 

Outside of work, life for Ivan is action packed and full of fun with 4 kids, 2 dogs and the occasional solo cruise on his motorcycle. 

"I found a true passion in optics. But no matter the demographic we always faced the same challenges. People are too busy for eye care or they don't get eye care at all. I wanted to be a part of the solution and help people see differently. Here at 2020 On-Site, I'm surrounded by passionate people and that's exactly what I get the opportunity to do every day."   

Elizabeth Jackson

Chief Marketing Officer

Elizabeth contributes to 2020 On-site over 15 years of experience building successful brands, launching innovative new products and leading the general management of brands across the food & beverage, restaurant, personal care, beauty and athletics industries.  After establishing a foundation of classical brand and general management experience at General Mills and Johnson & Johnson, Elizabeth transitioned into the entrepreneurial world where she has developed expertise in transforming brands and businesses at critical inflection points of maturity to prepare for the next phase of explosive growth. Elizabeth holds an MBA from the Tuck School of Business at Dartmouth and a BA from Haverford College.  From April to November, Elizabeth can be found out on the Mystic River early mornings, where she rows with the Gentle Giant Rowing Club. 

“The stories the team has shared with me about 2020 On-site’s school programs in Boston and Atlanta are at once heartwarming and heartbreaking.  I’m thrilled to be a part of this passionate team as they strive to make eye care and eyewear accessible and universal.”

Bill Romeo

Chief Financial Officer

Bill is a Managing Director at Danforth Advisors and leads its Healthcare Technology/Digital Health practice. As a passionate and seasoned CFO with over 25 years of strategic financial and operational management experience, Bill has successfully navigated several companies through rapid growth. His broad experience includes executive leadership with high growth and commercially driven healthcare technology and life science companies such as Humedica (sold to UnitedHealth), NaviNet, SynapDx and ZappRx. He is recognized for scaling, managing and leading rapidly growing health technology companies and has a successful history of financing via public/private equity transactions, raising more than $300 million. Bill holds a BA from Villanova University and MBA from the University of Massachusetts.  Outside of work, Bill spends time sailing, skiing and uncovering the best of the Boston restaurant scene. 

Doug Williams

Chief Technology Officer

Doug has held roles as Chief Technology Officer and VP Engineering for multiple startups acquired for over $1B.  Most recently, he built the teams and technology to enable Zipcar to grow to over $300 M in revenue and RunKeeper to expand to over 50 M users.  Along with multiple patents, Doug has a BS in Electrical Engineering and Computer Science from Princeton University and an MBA from Harvard University.

“I still remember the wonder of being able “to see the world” after getting my first glasses when I was very young.  I look forward to helping 2020 On-Site bring the wonder of delivering high quality vision care direct to employees.”

Plans and Pricing

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