<img height="1" width="1" src="https://www.facebook.com/tr?id=414339248965737&amp;ev=PageView &amp;noscript=1">

Meet the 2020 On-site Team

Meet some of the people who help keep our wheels turning (literally and figuratively).

Our Leadership Team


Alexis McLaughlin


Alexis has spent over 20 years developing and transforming brands to achieve breakthrough results, consumer intimacy and competitive advantage. Prior to 2020 On-site, Alexis helped to transform the vision care market by doubling the Target Optical business while delivering industry leading NPS, customer retention and employee engagement.  She is a passionate brand builder who honed her marketing chops on much-loved brands like Total cereal, Progresso soup, Betty Crocker and Cheerios.  Alexis intimately understands specialty retail, consumer experience and brand love and hopes to transform the vision care experience to be personalized, fun and easy.  

Outside of work, Alexis enjoys spending time with her husband and son, including travel to their favorite destinations – Italy, Lake Champlain Islands and BVI.  Ironically, Alexis didn’t have her first eye exam until she was 36!


Sonali Bloom

Senior Director of Operations & Client Experience

Sonali is an entrepreneur who is passionate about innovation in healthcare and aspires to build products that improve people's lives. Her background in product strategy, operations, and marketing roles spans industries from healthcare to consumer products to fashion. Sonali holds a B.S. in Physics from Yale University and an MBA with Distinction from Harvard Business School. 

Sonali’s vision is nowhere near 20/20 - she comes from a long line of glasses-wearers.  At age 12, her first pair was more geek, less chic.

"Every day, I am inspired to be part of a company that is tackling the last mile of healthcare. We empower our patients to take great care of their eyes by bringing the modern ‘house call’ to life.” 


Nick Kalogeropoulos

Vice President of Sales

As Vice President of Sales at 2020 On-site, Nick is tasked with creating a world-class sales and service organization poised for national expansion.  Nick has held leadership positions directing sales and service at Wayfair, 1-800-Mattress, and Cambridge Information Systems, in each case building successful teams from scratch and scaling to meet rapidly growing demand. His ability to hire and train dedicated and energetic staff, and build a work environment with a balance of work and fun has been key to each company's remarkable performance.  

Nick enjoys home renovation projects and traveling the world with his wife and four teenagers. He also enjoys singing loudly off-key. 


Kaitlynn Pelio

Senior HR & Talent Manager

Kaitlynn joined 2020 On-site in 2015 to take on responsibility for all efforts around people and engagement. One of 2020 On-site’s very first hires, Kaitlynn built out all HR processes and programs, including hiring, benefits, and implementation of the company’s core values. Kaitlynn is a graduate of Syracuse University (go Orange!) and loves being part of the small, tight-knit team at 2020 On-site. 

Passionate about all things health and wellness, Kaitlynn enjoys cooking, CrossFit, and is also a certified yoga instructor. She can often be found binge-listening to podcasts and drinks cold brew year round.


Ivan Quiroz, LDO

Director of Service Delivery

Ivan has over 13 years of leadership experience leveraging strengths and creating a positive culture around goals through servant leadership and a virtuous teaching cycle.  He has built teams that achieved top level results and delivered world class experiences in retail electronics, home improvement, telecommunications, soft lines, and most recently in optics. Ivan found his true passion in the optical world and became a Licensed Dispensing Optician.  As a National Deployment Leader for LensCrafters he launched the first ever state-of-the-art digital exam equipment and technology.   At 2020 On-site, Ivan leads the team that delivers excellence in execution as they bring eye care and eyewear to our hundreds of client locations. 

Outside of work, life for Ivan is action packed and full of fun with 4 kids, 2 dogs and the occasional solo cruise on his motorcycle. 

"I found a true passion in optics. But no matter the demographic we always faced the same challenges. People are too busy for eye care or they don't get eye care at all. I wanted to be a part of the solution and help people see differently. Here at 2020 On-Site, I'm surrounded by passionate people and that's exactly what I get the opportunity to do every day."   


David Gibson

Chief Medical Officer and Doctor of Optometry, Atlanta

Dr. Gibson is a native of North Carolina, a graduate of Southern College of Optometry in Memphis and has been practicing for over twenty years. For nearly fifteen years, he ran a successful practice in Cary, North Carolina but in 2016, he transitioned from the traditional brick-and-mortar model into the startup world of mobile Optometry. Dr. Gibson established 2020 On-site’s operations in Atlanta in 2016, and was promoted to Chief Medical Officer in 2018. In addition to his responsibilities of CMO, Dr. Gibson still sees patients in Atlanta and is instrumental in ensuring that all patients receive quality eye exams and an outstanding customer experience.

Favorite vacation destinations: Hawaii in Winter, Scotland in Summer


Alex Robson

General Manager, Chicago

Alex joined 2020 On-site in the fall of 2016 as the company launched its operation in his hometown of Chicago, fascinated with the potential to deliver vision care in a more efficient, convenient and innovative way. As the first Store Manager in Chicago, Alex quickly became a key contributor in several areas of the business, including building a playbook for the Eye Care Team, deriving periodic analytical reports, defining best practices and objectives, and supplementing efforts in sales and marketing. As the General Manager of Chicago, Alex is responsible for the growth and execution of the Chicago market. Prior to 2020 On-site, Alex spent nine years as a board-certified optician and leader for LensCrafters. Alex is an alumnus of Columbia College Chicago where he studied Music and Audio Design and Production with an emphasis in Studio Recording as an undergraduate, and The University of Chicago where he studied Medical Clinical Sciences as a graduate student.

Outside of work, Alex loves traveling with his wife, spending time outdoors hiking, camping or playing golf, and is always on the lookout for a great cup of coffee.


Bill Romeo

Chief Financial Officer

Bill is a Managing Director at Danforth Advisors and leads its Healthcare Technology/Digital Health practice. As a passionate and seasoned CFO with over 25 years of strategic financial and operational management experience, Bill has successfully navigated several companies through rapid growth. His broad experience includes executive leadership with high growth and commercially driven healthcare technology and life science companies such as Humedica (sold to UnitedHealth), NaviNet, SynapDx and ZappRx. He is recognized for scaling, managing and leading rapidly growing health technology companies and has a successful history of financing via public/private equity transactions, raising more than $300 million. Bill holds a BA from Villanova University and MBA from the University of Massachusetts.  Outside of work, Bill spends time sailing, skiing and uncovering the best of the Boston restaurant scene. 


Doug Williams

Chief Technology Officer

Doug has held roles as Chief Technology Officer and VP Engineering for multiple startups acquired for over $1B.  Most recently, he built the teams and technology to enable Zipcar to grow to over $300 M in revenue and RunKeeper to expand to over 50 M users.  Along with multiple patents, Doug has a BS in Electrical Engineering and Computer Science from Princeton University and an MBA from Harvard University.

“I still remember the wonder of being able “to see the world” after getting my first glasses when I was very young.  I look forward to helping 2020 On-Site bring the wonder of delivering high quality vision care direct to employees.”

Plans and Pricing

Subscribe to Our Blog  Don't miss out on insightful updates on wellness, eye health, and glasses  fashion from our blog, Hindsight! Sign Up Now
How Does Your Wellness Program Stack Up?  The competition is tough. Use our new wellness calculator to gauge how you're  doing.  Benchmark Your Wellness
Get in Touch  If you have questions or would like to speak to our team, we'd love to hear  from you! Contact Us