How it all began...

 

Not many would disagree that the gift of vision is precious and that sight is the sense we often rely on the most. But when it comes to taking care of their eyes many people fall short. Why? Because it’s not particularly easy to do. At least, that’s what our CEO and Founder, Howard Bornstein, thought.

 

A few years back, when Howard failed to recognize a colleague who greeted him from down the hall, he learned the hard way that he was overdue for an eye exam. Over the next couple of years, however, he recognized the utter inconveniences of the entire process: office hours made it challenging to fit in an appointment with a full-time job, finding an office close by and that accepted his insurance presented further struggles, he seemed to incur unnecessary charges, follow-up visits were required, and that’s not to mention the issue of Driving While Dilated (D.W.D).

 

These inconveniences slowly nagged at him as he continued to learn more and more about the vision care industry. With a background in consulting and venture capital, eventually he couldn’t help but think, “just because this is how something’s always been done, doesn’t mean there isn’t a better way to do it.”

 

When Howard met our Chief Medical Officer, Shazia Ahmed, at a cocktail party, it was as if the stars had aligned. She had the medical background and was looking to branch out in her career, and he had the business know-how and entrepreneurial spirit. The idea of 2020 grew gradually, out of a ton of research, observation and fact-finding. It all boiled down to this: Why not turn something that’s so important into something that’s also hassle-free? Why not meet people where they are, and bring the eye doctor to them? Why not make the experience entirely customer-focused? That’s just what we did.

 

2020 On-site launched its first mobile vision center in September of 2014 with the goal of not only offering customers unrivaled convenience but also giving them greater value. 2020 On-site now operates in Boston and Atlanta and will expand into Chicago in the fall of 2016.

Our team is a walking example of “work hard, play hard”, and we are growing and improving every day. We are an ambitious, energetic crowd who is excited to be making a real impact on people’s lives, the healthcare industry and in our communities.   

  

What gets our team excited?

 

• We are changing the way health care is delivered.
• We are proving it is possible to increase access to high quality care while simultaneously decreasing the cost to patients.  In doing so, we're removing the things that personally drive us crazy, like that extra $50 fee you didn't see coming. 
• We are committed to the community and helping students in need get access to high quality eye exams and glasses to help them be successful in the classroom.

 

Our mission is to be America’s most trusted, convenient, and compassionate vision care brand.